What is the purpose of a color wheel in makeup?

The purpose of a color wheel in makeup is to understand color theory and the relationship between colors, particularly complementary colors. The color wheel visually represents how different colors interact with each other. In makeup application, knowing these relationships allows artists to create harmonious looks, balance colors, and enhance features effectively. For instance, using complementary colors can brighten certain features while drawing attention away from imperfections. This foundational knowledge aids in choosing eyeshadow, blush, and lip colors that work well together, enhancing the overall aesthetic appeal. Understanding color theory helps makeup artists and enthusiasts alike to make informed decisions and achieve the desired effects in their makeup application.